- 18+ years of global brand and partnership experience, 9 years based in the UAE covering all Middle East regions.
- Has worked with multiple global sports brands on partnerships, events and brand activations.
- Represented numerous corporate brands in their collaborations to increase consumer engagement.
- PR and marketing experience gained through working in house for 2 UK brands, launching a US online brand partnership service in the UK and sports brand marketing in the UAE.
- Managed the introduction and promotion of new brands into the UK and Middle East markets.
- Developed and launched new concept multi brand sports store in the Middle East.
- Extensive global brand contacts and comprehensive knowledge of the Middle East region.
- BA (Hons) Photomedia – specializing in editoral and advertising for brands. London College of Fashion and University of Sussex, UK